As a business, there's nothing more exciting than having thousands of potential customers visit your website. But advertising can be very expensive, costing businesses a lot of money each month.

What if I told you there's a way to get 200,000 people to your website every month without spending anything on ads? That's what the founder of Monierate, was able to do.

In a recent fireside chat with our team at Interconnect Technologies, he shared the unexpected secret to transforming his website into a true "customer magnet."

As you'll see, his strategy is pure genius - and if you're ready to unlock the same kind of explosive growth for your business, keep reading. 

How to Get Customers for Your Business with Organic Website Traffic

In this fireside chat excerpt, Monierate's founder shared the powerful tactics he used to transform his website into a true "customer magnet”. Here are the insights he shared;

1. Know Your Product/Service and Target Audience Inside-Out

2. Prioritize SEO

3. Leverage Word-of-Mouth and Consistent Content

4. Use Market Psychology to Give Your Audience What They Want

5. Actively Participate in Relevant Forums and Communities

6. Bonus Tip: Charge the Right Price from the Start

Know Your Product/Service and Target Audience Inside-Out

The key to getting more customers to your website is understanding two things really well: Your product or service, and The people who need it most

As the founder of Monierate explained, you need to know these things inside and out. 

What problems does your business solve? What are the biggest benefits? And most importantly, who are the people that need it the most?

When you have this deep knowledge of your product and your target audience, you can create marketing, content, and experiences that speak directly to what they need. 

This is what turns a regular website into a "customer magnet" that naturally attracts the right people.

Prioritize SEO

SEO is crucial for driving organic traffic and its more than just keyword optimization. One smart tip from Monierate's founder? 

Use social listening to answer the most frequently asked questions (FAQs) related to your industry. For example, he discovered that the dollar-to-naira exchange rate was a hot topic for his audience on Twitter.

By creating content that addressed this specific need, he attracted a flood of relevant website visitors. Use SEO tools to conduct keyword research, track analytics, and optimize your website for search engines. We explore some later in this post.

But SEO success isn't just about creating great content. Earning backlinks from reputable websites in your industry is also critical 

You can gain those valuable backlinks by contributing guest posts to leading websites. And you can develop content that naturally attracts backlinks

When other sites see your content as genuinely useful and authoritative, they'll be much more likely to link back to it.

Leverage Word-of-Mouth and Consistent Content

Don't underestimate the power of word-of-mouth marketing! Encourage satisfied customers to spread the good word about your business. 

Get positive testimonials and genuine recommendations and you'll start to see a snowball effect.

Also, regularly posting high-quality content, particularly video content, keeps your brand top-of-mind. Video content currently performs well – use its power to attract your audience.

Use Market Psychology to Give Your Audience What They Want

You can't just make assumptions about what your customers are looking for, you need to do your research, dig into the data, and get inside their minds.

For B2C (Business to Consumer) products, use entertaining content like humor, relatable characters, and visually appealing videos – to capture attention and create a positive emotional connection.  For B2B (Business to Business) audiences, focus on educational content that addresses their pain points and positions you as a thought leader.

Attract Customers with Forums & Communities

Online forums and communities are buzzing with potential customers in your industry. 

The key is knowing how to get noticed. Here are tips to try:

• Become a Valued Community Member: Don't just jump in and start promoting your product or service. Share your expertise, answer questions, and build trust.

• Engage in Relevant Conversations:  Engage in discussions where you can offer insights.

• Help Others Without Always Selling: Focus on providing value, not selling..

• Partner with Community Leaders: Collaborate with respected community members to boost your reach.

Bonus Tip: Charge the Right Price from the Start

As a final piece of advice, Monierate’s founder recommended charging the right price for your product or service from the very beginning. Don't undervalue what you offer, price it correctly, and you'll attract the right kind of customers who are willing to pay for quality.

Best Tools for SEO

To help you get started, Monierate recommended the following tools for SEO, keyword research, and website analytics:

Google Search Console (Free):

Monitor website performance, identify technical SEO issues, analyze search traffic (including which keywords drive visitors), and submit sitemaps for optimal indexing by search engines.

Ahrefs & SEMrush (Paid):

Explore keyword research tools to identify high-traffic, relevant keywords, analyze competitor strategies, track backlinks, and audit your website for technical SEO improvements.

Google Analytics (Free):

Get in-depth insights into user behavior on your website, allowing you to track visitor demographics, analyze content performance, measure conversions (e.g., purchases, signups), and understand how visitors navigate your site. 

Additional Recommendations

Brandwatch & Sprout Social: Powerful social listening features to track brand mentions, analyze audience sentiment, and identify trending topics within your niche.

Google Trends: Discover what the world is searching for!Identify rising and declining search trends to inform your content strategy.

BuzzSumo: Find high-performing content in your industry to understand what resonates with your audience. Explore viral content.

AnswerThePublic: Brainstorm long-tail keywords and content formats based on real user queries.

Wrap Up

The fireside chat hosted by Interconnect Technologies was packed with cool ideas on how to get customers to notice you online, without spending a fortune on ads. 

During the event, we offered a a special freebie to all attendees - The Startup Checklist. We’re offering it to you for free as well. Claim it here.

This guide is great for businesses of any size that want to launch or scale.

At Interconnect Technologies, we are a team of professionals who love helping businesses like yours get started and grow. If you need help getting started with launching or growing a business, get a free consultation right here.